Clifford Brown Jazz Festival

When the City of Wilmington started planning for the 15th Annual Clifford Brown Jazz Festival, ARF Digital Media Solutions was invited to help plan the event. The task set fourth by Tina Betz (Director of Cultural Affairs and Event Coordinator) was to make the event the biggest and best yet. The C.B.J.F. already has the reputation of being the finest event put on by the city, so topping the long-standing tradition was to be no easy task. ARF D.M.S. worked with the Cultural Affairs department from the start to help make this event the most successful yet.

Event Planning and Booking
From inception to end credits, ARF D.M.S. was involved in every phase of the event. ARF assisted in choosing artists who performed, contacted booking agents and assisted in the process of signing artists. During the festival, ARF worked with the City to make sure all of the initial planning went off without a hitch. Afterwards, ARF has been working on closure of the event and planning for next years 16th Annual Festival.

Video Promotion
ARF D.M.S. created a commercial seen on local television, at Theatre N and in Rodney Square Park as part of a promotional event kicking off the festival. The promotion featured sponsor logos, the event schedule synchronized to the music Clifford Brown.

Video direction
ARF worked closely with the crew of Video WallTronics for the visual presentation of the festival. A 30-foot high screen showed all the performers from three vantage points. ARF directed the video shoot for the entire event and created rolling credits video to thank the sponsors of the event.


CD/DVD Creation
For the initial fundraising effort, ARF created a CD featuring music from all of the bands on the 2003 schedule. After the event, special thank you packages were created for event sponsors featuring autographed posters and a CD sampler of some of the festival highlights.

Public Relations
ARF arranged radio interviews of some of the marquee artists playing the event.

Riverfront Blues Festival

Ad Design and Media Placement
Targeting the surrounding areas, ARF designed ads that doubled as half page flyers for distribution at other regional blues festivals which brought plenty of overnight visitors to Wilmington, The Blues Fest hotel packages completely sold out!

Stage Graphics
The challenge here was to create a banner that could be used in 2003 with no corporate sponsor, but would have space for a sponsor's logo in 2004.

ARF coordinated all of the audio and video equipment needed to keep all of the remote venues up and running with a wide variety of source materials. Films arrived on everything from DVD-Rs to Beta tapes. We provided the equipment to make it all work.

When faced with a need for an original score for their "100 Years of Flight" themed fireworks display, Cityfest turned to ARF. We created a score featuring many popular songs about the joys of flight.

Right click and 'Save Target As' to hear the medley